Web navigation is a theory which can be directly applied to the practice of how people move from page to page on the internet. Appropriate web navigation should show the "aboutness" of a site and reflect the brand, as it has an impact on the credibility of the source.
"Before the Flood" by Leonardo DiCaprio https://www.beforetheflood.com/
The website that has been created for Leonardo DiCaprio's documentary film, "Before the Flood" is crafted together in an appealing and easy-to-read navigation for viewers. The home page displays stunning colors and moving images, which are clips from the film, as the background. This instantly gains the viewers attention by appealing to the aesthetic desires of one surfing the web. At the top of the page is an easily identifiable menu bar linking to the different pages of the site. If the viewer begins to scroll down on the home page, which has become a reflex for me when I am exploring a site, more breathtaking images fill the screen, serving as the backdrop for additional information about the film. Therefore the homepage alone displays reviews, blurbs focusing on the main points of the film and a section titled "Take Action" before presenting the credits. All of this information entices the reader to delve into more detailed information easily accessible on the stationary navigation bar at the top of the page.
"Cowspiracy" by Kip Andersen and Keegan Kuhn http://www.cowspiracy.com/
When opening this webpage, a pop-up immediately fills the screen, advertising the "official Cowspiracy Cookbook". Although I personally found this annoying, it pushes the brand's products, which some viewers might have otherwise been unaware of. After exiting out of the popup, the homepage loads with a simple and clean navigation bar at the top, above the intriguing statement, "The film that environmental organizations don't want you to see!", in orange capital letters, adding appeal to the film. The homepage gets straight to the point, offering different methods to immediately stream the film on your laptop. For the viewer who is researching this film, more than likely with the interest to watch it, the incredible accessibility pushes the purpose of the brand instantaneously. Similarly to "Before the Flood"'s site, there is an ongoing scroll feature displaying additional information about the film, appealing to the modern day desire to scroll, scroll, scroll.